Morguard is very proud to announce that various Morguard media campaigns received two awards – gold and silver – at this year’s Canadian Public Relations Society’s Ace Awards. These media campaigns were prepared and executed by Kaiser & Partners, whom the awards are shared with.
“We are delighted to receive these awards acknowledging our efforts,” said Susanne DesRochers, Director, Corporate Marketing. “These awards demonstrate the team’s ongoing contributions to the organization and how our efforts are helping to move business objectives forward. We also want to thank the team at Kaiser & Partners for their continued expertise and guidance during these campaigns.”
The campaign for the 2020 Annual Canadian Economic Outlook won a Gold Award in the “Best Use of Media Relations” category. The campaign secured 129 media stories, 25,906,056 impressions and garnered greater awareness for the company. The campaign’s spokesperson has also become a thought leader in the space, giving recurring interviews for BNN.
Additionally, the media campaigns for events done by five Canadian properties shared a Silver Award in the same category. The events included; the Centre Mall renovations, the grand opening of the Hilton Garden Inn & Homewood Suites in Ottawa, the opening of the elevated pedestrian walkway at Penn West Plaza, the sustainability initiatives at the New Sudbury Centre and the seasonal pop-up ice rink at Bonnie Doon.